We can hardly believe Christmas is just around the corner! Another month is nearly done, along with another year. This month the Optica Team gathered together to celebrate what has been a great year full of progressive changes and great new product releases. We enjoyed a delicious dinner, drinks and danced the night away to…
We’ve been sharing a lot of info and news with you since we’ve started our new blog – so we thought it was time for something light-hearted. Here’s a few meme’s we hope will brighten your day!
For those of you who are getting started with Facebook, are still very new to it or perhaps feel there are ways you could set it up better, we’ve found the following three guides to help you get set up right. Book: ‘How to Use Facebook for Business – Your Quickstart Guide for Getting Customers…
We understand the important role Optometrists play in transitioning children into prescription glasses. With that in mind, we’ve compiled a list of ten children’s books with entertaining stories about needing glasses. These could make the perfect addition to your customer waiting area and serve as a good recommendation for parents encouraging their kids to wear…
As we’ve transitioned our business communications to digital, we’ve learnt many things along the way. An important lesson we’ve learnt has been about email filters! Such a simple thing, but your business communications may be suffering from this too. There are many email providers and no real way to tell which one your clients are…
Avatude has landed! We are excited to bring to you our very own brand of blue light filtering eyewear! As the amount of hours we spend in front of digital screens increases, so do the effects of blue light over-exposure. Keeping up with technology and its place in our daily lives has had us feeling…
Ever wondered who those friendly voices at Optica belong to? Or who diligently answers your queries on Live Chat? Meet our Customer Services Team – Phillippa and Paula. Assisting with all your enquiries, offering advice on the best product selections to meet your needs and sharing their extensive knowledge on personalised products, these lovely ladies…
If we ever make a passing comment that could pass as a complaint, we can almost guarantee that our Innovations Manager, being the problems solver that he is, will want to find a solution for us. You can imagine how busy his mind must be in winter time, when a lot of our lunch time…
In retail, it is important that you always bring your A-game to your sales approach. In a competitive market you need to set yourself apart with great customer service whilst at the same time maximising every sales opportunity. Here are six tips to consider when improving your retail sales approach: Use ratio as your…
Until recently, blue light was something we didn’t know much about. Our Innovations Manager had growing concerns about the amount of time his kids were spending in front of digital screens. Television viewing, gaming, tablet and smart phone use and he wondered what the effects were. He soon found a lot of information on blue…